The proposal will
cover the main sections of the project:
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discussion of relevant marketing trends. - Research problem and objectives
to be addressed. - Scope of the Study:
Identification and definition of marketing concepts and terms,
identification of the marketing area where the project can be situated and
justification for the usefulness of the topic. - Literature review topics,
including initial discussion of main areas of relevant marketing theory. - Methodology, specifying a plan
to collect data to meet the stated objectives. - Timetable/schedule, agreed with
your supervisor, to complete your project. - Indicative Bibliography.
|
Background Clarity in presenting research background: clear and concise description of how the project can be situated in a wider context Maximum score 10 |
|
Research Problem and Objectives Clarity in defining research problem and formulating research objectives Maximum score 10 |
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Rationale for choice of topic and expected contribution Appropriateness in delimiting academic and/or marketing area and justifications of project usefulness Maximum score 15 |
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Indicative Literature Review Accuracy in indicating the direction of Literature Review and extent to which literature review is consistent with stated objectives Maximum score 30 |
|
Outline Methodology Clarity in outlining the practical methodological process to gather the data to meet the project objectives. Maximum score 30 |
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Timeline Detailed project timetable Maximum score 5 |
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