The biggest challenge faced by the consumers

The other biggest challenge faced by the consumers as revealed by a survey conducted from various U.S citizens, is the level of complexity of the ordering platforms of various businesses. The systems either contains too long steps to fill before making an order or possess hard-to-understand steps of locating a product in the online store (Singh and Saha, 2018).

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1.1. Gaps in the Literature

The examination of the literature revealed that previous studies have placed a strong emphasis on the problems of the e-commerce supply chain and the accompanying optimization solutions. Nevertheless, an analysis of quantitative data revealed that the e-commerce supply chain is far from ideal, and many elements are being overshadowed by e-commerce businesses, such as mobile-friendly versions, a high proportion of online returns and cart abandonment, late delivery dates, higher shipping costs, and attracting customers from across borders. Moreover, while addressing the challenges, a new set of problems also emerge due to the accelerating pace of technological advancements. Past studies have not focused on the holistic environment in which the e-commerce applications operate and how the accessories attached to the interfaces such as the payment gateway increase the risks involved in the e-commerce transactions.

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