Real Estate Simulation Assignment

Real Estate Simulation Assignment

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Now that you have completed two full years of decisions for and competition in the Real Estate simulation, it is time to evaluate your own company and do some competitive analysis.  You will be doing this analysis in three parts, one covering quarters 1 through 4, one looking at quarters 5 through 8, and one looking over the two years. Use the Quarter 4 spreadsheet and the resources/reports available to you through the simulation to do this analysis.  It is due on Monday, December 16th, a week after classes end. Email me an electronic version of the analysis.

Real Estate Simulation Assignment

Part 1, Task 1:

Describe your company’s overall strategy, mission or statement of purpose for the first year.

Part 1, Task 2:

Prepare a full year (quarters 1 through 4) balance sheet and income statement.

Prepare charts for you company only showing quarter-by-quarter:

1. Profits and revenues
2. Unit sales and missed sales
3. Brand Equity Scores, all regions in which you sold houses
4. R&D Scores, all four categories
5. Spending on Marketing
6. Spending on R&D, all four categories
7. Number of employees

Prepare charts for three of your competitors showing quarter-by-quarter:

1. Profits and revenues
2. unit sales and missed sales
3. Brand Equity Scores, all regions in which you sold houses
4. R&D Scores, all four categories
5. Spending on Marketing
6. Spending on R&D, all four categories
7. Number of employees

Real Estate Simulation Assignment

The competitors chosen should be the company with the highest level of cumulative quarter 1 through 4 profits, the lowest level of cumulative quarter 1 through 4 profits, and the company with the average level of cumulative quarter 1 through 4 profits.  If you are the company with the highest, lowest or average level of cumulative quarter 1 through 4 profits, choose the second highest company, second lowest company and the company nearest the average.

Part 1, Task 3:

Prepare a table showing the quarter-by-quarter entries in your Strategy Journal.

Part 1, Task 4:

Discuss if the quarter-by-quarter (1 through 4) Brand Equity and R&D scores, and your spending on Marketing and R&D are consistent with your Strategy Journal entries.

Use that discussion to analyze your year-two performance.  In that analysis, talk about:

1. What you did well, and why.
2. What you did not do well, and why.
3. What you think your competitors did better than you.
4. What you think your competitors did worse than you.

Discuss what you would do differently if the simulation started over.  In this discussion, you need to address:

1. Pricing
2. Inventory management
3. Marketing spending
4. R&D spending
5. Production decisions
6. HR practices

Part 2, Task 1:

Real Estate Simulation Assignment

Describe your company’s overall strategy, mission or statement of purpose for the second year.  If it changes from the first year, explain why.

Part 2, Task 2

Prepare a full year (quarters 5 through 8) balance sheet and income statement.

Prepare charts for you company only showing quarter-by-quarter:

1. Profits and revenues
2. Unit sales and missed sales
3. Brand Equity Scores, all regions in which you sold houses
4. R&D Scores, all four categories
5. Spending on Marketing
6. Spending on R&D, all four categories
7. Number of employees

Prepare charts for three of your competitors showing quarter-by-quarter:

1. Profits and revenues
2. unit sales and missed sales
3. Brand Equity Scores, all regions in which you sold houses
4. R&D Scores, all four categories
5. Spending on Marketing
6. Spending on R&D, all four categories
7. Number of employees

The competitors chosen should be the company with the highest level of cumulative quarter 1 through 4 profits, the lowest level of cumulative quarter 1 through 4 profits, and the company with the average level of cumulative quarter 1 through 4 profits.  If you are the company with the highest, lowest or average level of cumulative quarter 1 through 4 profits, choose the second highest company, second lowest company and the company nearest the average.

Part 2, Task 3:

Prepare a table showing the quarter-by-quarter entries in your Strategy Journal.

Part 2, Task 4:

Discuss if the quarter-by-quarter (1 through 4) Brand Equity and R&D scores, and your spending on Marketing and R&D are consistent with your Strategy Journal entries.

Use that discussion to analyze your year-two performance.  In that analysis, talk about:

1. What you did well, and why.
2. What you did not do well, and why.
3. What you think your competitors did better than you.
4. What you think your competitors did worse than you.

Discuss what you would do differently if the simulation started over.  In this discussion, you need to address:

1. Pricing
2. Inventory management
3. Marketing spending
4. R&D spending
5. Production decisions
6. HR practices
7. Production decisions
8. HR practices

Real Estate Simulation Assignment

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