Provide an assessment of your suggestions and recommendations for how the company can improve its communication

Select an international business or company and write a
formal business report on the organisation’s
“Communication and E-Communication” strategies.

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• You will be required to perform academic research on the
nominated company to identify and assess the
effectiveness of its current “Communication and
ECommunication” strategies.
Therefore your business report must include the
following sections:
o Title Page o Executive Summary
o Brief Introduction and Background o Section 1:
Synopsis of the key non-electronic communication
methods and practices that the company uses to
engage customers, suppliers, staff members and
the public.
o Section 2: Overview of the key electronic media
and communication strategies used by the
company, including websites, social media and
electronic platforms.
o Section 3: Perform a SWOT Analysis on the
company’s overall communication methods and
practices, and describe your findings.
o Section 4: Assess and compare the
communication practices of the company’s 2 main
competitors
o Section 5: Provide an assessment of your
suggestions and recommendations for how the
company can improve its communication
o Conclusion o Reference List (10 – 15 references) o
Appendix (if required)

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