Persuasion

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For this assignment take a close look at both the required readings
and videos on general concepts of persuasion such as the main principles
laid out by Cialdini (2001) or in Section 14.2 of McLean (2012). Then
take a look at some of the practical guides to persuasion such as Gorman
(2007) and see which one of them is the most useful for you. Case AssignmentWhen you have finished carefully reading these materials, write a 4 page paper addressing the following issues:Which of these readings or tutorials was the most convincing or
presented the most useful information? Explain your reasoning as to why
you found this source more convincing that the others.Based on the ideas about persuasion that you read about in the
background readings, write a memo at least one page in length to your
employees trying to persuade them to cancel their weekend plans and
volunteer to work next weekend. This memo shouldn’t be an “order” that
they need to work on the weekend, but rather an attempt to persuade them
to do so. Make sure to use both the general concepts from Cialdini
(2001) or McLean (2012) as well as some of the practical persuasion
guides to help you craft your memo.Conclude your paper with a discussion of how your memo applied the
concepts from the background materials. Be specific as to what sources
you used and what sections of your memo was influenced by which source.Assignment ExpectationsFollow the assignment instructions closely and follow all steps listed in the instructions.Stay focused on the precise assignment questions, don’t go off on
tangents or devote a lot of space to summarizing general background
materials.Make sure to cite readings from the background materials page. Rely
primarily on the required background readings as your sources of
information.Include both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations.REF;To introduce yourself to the topic of this module, take a look at the
following short article by a leading expert in the area of persuasion,
Dr. Robert Cialdini:Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72-79. [EbscoHost]Now take a look at this more detailed reading to expand your knowledge of persuasion:McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.orgMcIntosh, P., Davis, J. H., & Luecke, R. (2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection]Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76(3), 84-95. [Business Source Complete]

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