HSA 505 Health Services Strategic Marketing Week 10 Discussion

Hello, listed is week 10’s discussion question please follow all the guidelines provided. Also be sure to follow the guidelines for the extra credit response. Thanks so much!

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Week 10 Discussion

• Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
• Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
• Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
• Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

EXTRA CREDIT !!!

• Determine
  whether or not health care marketers need to recognize the value
  results from implementing marketing best practices across the multiple,
  varying activities that health care organizations carry out. Provide one
  (1) example of such recognition of value to support your rationale.
• Evaluate
  the value of Michael Porter’s Value Chain as a marketing strategy and
  planning instrument for engendering an understanding of value-producing
  activities within health care organizations. Provide at least two (2)
  specific examples of the Michael Porter’s Value Chain Model that apply
  within a health care organization with which you are familiar.
• Determine
  whether or not you believe the process of formulating strategy in the
  health care industry is complex. Justify your response with at least one
  (1) example of a situation or scenario that supports your position.
• Assess
  the degree of guidance provided by Kaplan and Norton’s Balanced
  Scorecard as a management tool for guiding health care marketers in
  performing strategic management duties and responsibilities. Provide at
  least two (2) specific examples of the Balanced Scorecard Model that
  apply within a health care organization with which you are familiar.

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