Facebook and Sororities; BRANDING ONESELF

Facebook and Sororities

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This research work focuses on analyzing the article given analyzing all the arguments given by the writer, it gives the support for points I agree with and points out at the misguiding ones that one’s, which may mislead the people.  Who said that, what done, whom one is, determine the reception one receive. There is a sigh of relieve as one can feign to how one want to seen. This is courtesy of the social media, most notably the Facebook. Facebook is a perfect platform where one can advertise or in a larger sense image. Much of activities go on in Facebook where a number of people are in a direct access on them. Whatever has been updated on the Facebook page on a large-scale becomes trending in the social network? People attribute the post to the owner. What he or she posts tells of his or her thinking, feelings, emotions, perspective, perception and other qualities attributable to a human being. From my personal point of view, I do not totally agree with the way the author of the article argues about facebook branding. Some of his points are well calculated and true while some are a total miss and does not conform to facebook branding. This research work analyses the article citing the area in, which I agree with the author and other parts where the author’s argument are a total misinformation to the public (Biba, pg.1).

In Facebook, people mostly meet new friends of whom they do not know of their personal information: that of their background, social, academic, religious and others. It thus becomes easy for one to rebrand himself or she afresh in the way he or she deem fit, and not in line of whom he or she appear to be. His or her friends in Facebook cannot question the information posted as no one has other information to use in grounding it.

A fellow can show false picture of how beautiful or handsome, how learned, how successful and many more he or she is. Most people make sure that what posted, the picture or article well edited, no flaws. His or her profile picture toned: color balanced: hair tuned to surpass that impression worn by models. Individual had gone a further notch of dating their friends. This only to be astonished when the morning comes to realize they dated who is far from what they wished for, more of a monster (Biba, pg.1).

People say a snippet of who they are. They only write or tell only the positive things in their life. They tell all the achievements and the positive reception that come their way with no mention of any downfall. This appears in their profile accounts and their postings. It is from here that the friends build their opinion on them. Most of them contribute positively to the same and probably confirm their liking on it.

The daily follow up of the happening in the accounts of the friends slowly form the picture of whom they are without one realizing how disguised they are. Utterances following include he is humble, cute humane, responsible and many more only to find afterward how senseless killer apparently. Sorority, being a group of students or girls associated with a common purpose mostly in academic and social activities has not left behind in Facebook indulgence. This is mostly in the recruitment process. They select college using the same. Individual account of a potential member followed: her profile analyzed her post followed with the comments following. How beautiful she is, how trustworthy, how dependable she can be to the crew. Is she just a walk on the show or even a crying puppy, oh yes, she is better on herself (Biba, pg.1).

The sorority members also use to rank colleges. The Facebook page tells on the number of the member subscribed to it, the number and wellbeing of the fans it boosts on enjoying. The number of activities they involve in, the reception each activity get will tell how active or dormant the group is by the dynamism of the activities on their walls and other more. Prestige and satisfaction experienced when all these achieved. Thanks to Facebook performance lacking are not a tussle hassle activity especially when want to know and join the relevant one (Biba, pg.1).

Sorority Facebook page help in building the impression. This can obviously be a positive or negative one. The layout, the photographs of the members on the page, the contents speak volume. It can draw a prospective member closer or even drag her a mile further. The facial expression smeared on the members face: beauty of the activities, prominent names involved, and a perfect and artistic page layout tells how it can be if one joins the individuals.

It is a platform where parties selected, set, organized and informed on their happening. Different events are readily available in the internet to choose. The sorority chooses those that fetch a high value to affirm their stands. They post all the arrangement in respect to the same like, the wearing, the mode of transport, and their company composition just to tell how sophisticated they are. The parties a prospective member attends, how she presents herself at the event, what she does there communicate much of her. The photographs she takes their and how she takes them implies something.

Different groups and individuals have different taste and preferences. These taste and preferences can tell one state of prestige and sophistication. The preference of the colors, way of organizing events, grading of the events is nothing but the way they attach value in what they do. On the prospective member preferences, the food movies watched, clique associated with, her stands on issues, politically, socially and even economically. This will inform on how she will adopt or be of value to the sorority.

Facebook platform used as voting and bidding page. The prospective members listed with their attributes and personal stands. The fans and members can form their views and use them to select the prospective member who is of their choice. The members can decide to vote or have bid for the perfect individual who correctly fits their clique. The winner or the chosen one posted on the same social site for the fans, and members to know, and the subsequent procedures can comfortably take place from there in to organize the incoming party (Biba, pg.1).

Instead of using other forms communicating like texts, calls letters and other, it is fast and economical to advertise their intention to recruit a new member to the fans and other members. It is from there also that the respective member gets informed. She uses the same to communicate the sorority and inform of her intention from where the deal is strike.

In life, there is a process of self-presentation than it is on social network, where we perform whom we are managing this in various forms in different forms and context. The difference between this two is that, on the social site, it has been more reflexive as users have much more time to get carefully craft the identity that the display. While creating a fake profile been outlawed on Facebook, hijacked identity or in completely fictitious representations still exists on the site. Debate does emerge as been on the running as whether Facebook profiles used to create and convey idealized version of selves. Even if the social sites serve as an extension of the social context in which people real personality characteristics can be expressed in the routine daily use of the technology, the simple distinction between offline and online no longer capture the complex interrelationship that symbolize use and the way Facebook got fixed in lives. This is especially in the young generation (Biba, pg.1).
Users of Facebook are vital in shaping the presentations of other as they provide their comments and wall postings. User presentation takes into account the diversity of an audience consisting of familiar and unfamiliar relationship. The Facebook users can be conceptualized as a team performance that achieves unusual cooperation in confirming each other’s performance of one. The way that identity performed on personal pages through a combination of text, image and sound is unique. Such crafted representations are purposeful and outer-directed pointing to the connection between user profiles and the mainstream culture industry. Many users will provide access to their daily diaries, complete with photographs that may or of course may not be heavily selective. Those users do not necessarily create personal artifacts but prefer to display material: quotes and images, for example, that are in the public domain. As such, these users predominantly claim their identities implicitly rather than explicitly; they show rather than tell and stress group and consumer identities over personally narrated ones (Biba, pg.1).
What yet remains to be more fully explored and documented are some of the precise ways that users do present themselves for groups of others. It appears to be taking the lead by asking the right level of empirical question, how do users present themselves to approach the right networks? Users speak about the way they present identity, through a range of semiotic resources, specifically with an interest in the kinds of categories of identity they use. One of the central concerns of discourse studies is the way that discourses, values, ideas and identities disseminated, maintained and legitimized in society. If we take the idea of team performance of identity, rather than an identifiable elite media source, as is commonly the site of analysis in discourse studies, we can nevertheless monitor what kinds of identities and, therefore, values, ideas and broader discourses are present on Facebook.
An Identity as a cluster of lifestyle) choice provides a person with rules, roles and relationship criteria for living. Lifestyle thus determines the range of choices and aims in someone’s life, as a more or less integrated set of practices, which an individual embraces because they give material form to a narrative of self-identity. Further, the concept of lifestyle does not relate to a resistant relationship to other more essential factors of identity or to a dominant culture, but rather emphasizes distinctions in practice with class culture. Whereas other regimes of identity gets constrained by socially constructed or imposed models of identity and by the institutions that maintain them; the arguably more advantageous lifestyle identity; has the drawback of being dependent on people’s financial resources. In the twenty-first century, lifestyle identity has come to the fore as this reflects the interests of large corporations who seek to fuse ideas, attitudes and values to consumer patterns (Biba, pg.1).

As mentioned early in this research work, the author gave out some misleading points regarding facebook branding. For instance, from his point of argument, the author is someone with deep knowledge of IT and other computer related areas and he argues like everyone thinks on his same way of thinking. He forgets that there are certain people with little or no computer knowledge who may not understand the basis of his argument. This fact makes the author insensitive of his surroundings. The relations people have on facebook are the same relations people have when offline. For instance, despite one accepting the friend request of a stranger the way he or she relates to them is the same way he or she would relate to other strangers offline. The author argues that this is not the same case, which I greatly disagree with his form of argument on this matter.

Works Cited

Biba, Erin. “Facebook: Personal Branding Made Easy.” Wired 2011: Print.

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