Examine quantitative and qualitative approaches to gathering primary research data

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Assessment:

The assessment for the Business Research Methods module is an individual piece of research assessed by a Research Project.

The research project this year will be a case study of Faitrade at Bradford College and will include secondary and primary research on the topic of Fairtrade. In the process of completing your Research Project you should :

• Produce a statement of aims and objectives and research questions

• Conduct a literature search for books, articles, reports on Fairtrade

• Write a literature review on Fairtrade

• Examine quantitative and qualitative approaches to gathering primary research data

• Conduct primary research among college students on Fairtrade (writer can fabricate this if required)

• Analyse data from primary research

• Write up your research project

• Evaluate the research experience.

The structure of the report should be:

? Title (approx. 250 words)

? Literature review (1000 words)

? Methodology (750 words)

? Findings, analysis and discussion (1000 words)

? Conclusions and recommendations (300 words)

? Evaluation and reflections (200 words)

A full bibliography using Harvard System of referencing

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