1. What is the current situation in the nascent Indian wellness market, and what should be Evoe’s approach in this market?
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3. Who is the target audience for Evoe Spring Spa? Why?
4. Which of the three positioning concepts identified by Evoe would you recommend? Why? What suggestions would you make in terms of the implementation plan for the chosen positioning concept?
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EVOE Spring Spa: A Positioning Dilemma – Case Study Analysis was first posted on November 30, 2019 at 7:09 pm.
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