Reflections on Services Marketing
Please answer the following questions with one paragraph, Thank you so much.
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Get Help Now1. Discuss a positive or negative experience you had with a company. Identify the positive and/or negative aspects. What factors
contributed to a satisfactory rating versus a decrease in satisfactory rating? Explain.
2. Assess the service quality survey SERVQUAL. Describe the advantages and disadvantages of this survey.
3. Choose a company to research. Identify the company and examine what role customer loyalty and retention has played for marketing.
What strategies were cultivated in order to maintain customer retention? Does this company have a defection management program?
4. Briefly describe the industrial management approach and the market-focused management approach. Compare and contrast each
approach in regard to expectations and benefits.
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