The CEO of a major automotive company has contacted you because the company has had an
increase in demand for their newest SUV model. Although the company has been able to
increase the number of SUV’s produced by their production line, the quality of the SUV’s has
decreased. The CEO is very confused by this. He says that the company offers large incentives
for meeting their productivity goals and he assumes the employees would be happy because they
receive such rewards. You’ve been called in because the automobile company wants your help in
designing an intervention to help increase productivity of the SUV’s in their Detroit
manufacturing plant without decreasing quality of the SUV’s. What would you recommend?
Why do you think the current reward system is not working properly?
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