Go to the Mirage homepage at www.themirage.com and explore the various environments at this hotel–including a volcano that erupts every few minutes, a tropical rain forest, a giant aquarium, gourmet restaurants, waterfalls and connected lagoons, a spa, a European-style shopping boulevard, a pool for Atlantic bottlenose dolphins, and over 3,000 deluxe rooms and suites. Describe how these environments might appeal to consumers in different market segments. How might these environments influence consumers’ behaviors (stay at the Mirage and gamble there)? Please answer in 250-300 words.
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