Identify and analyse ‘the market’ for the social enterprise (using the frameworks and concepts from the course) and the implications for its success as a competitive social enterprise (or lack of success?).

Internal Code: MAS 3920 Marketing Assignment Help Questions: The development of the case study should incorporate the following elements; Describe the social enterprise and key features – this will scope out what they do, their mission, how it started, any prominent start up personnel, its social impact, its products/ service provision, what ‘consumer’ market and any performance information (growth, sales etc.) Identify and analyse ‘the market’ for the social enterprise (using the frameworks and concepts from the course) and the implications for its success as a competitive social enterprise (or lack of success?). This means looking at the following in detail for the SE. -The macro environment, – The microenvironment – The target consumer market – of the commercial operation – The target geographic market Identify their marketing objectives or goals (sometimes not obvious – you may need to extrapolate from information researched and marketing principles of how goals should be framed). Using the framework of the Marketing Mix (7P’s) – identify and analyse the choices the social enterprise has made to date in using the marketing mix and assess whether they have optimised these elements to meet the marketing goals? Evaluate – The commercial awareness of the social enterprise in its ‘product / service’ provision – The importance of creativity and initiative undertaken to develop its business Provide recommendations for the social enterprise in moving forward in terms of its market, goals and marketing mix. 12 total views, 2 views today

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