In all human service organizations and collaborative programs or projects, there is a need for marketing plans and persuasion practices. These practices are a foundation for gaining investment from key stakeholders.
Identify a policy, project, or initiative you may be familiar with and discuss how the facilitators or leaders and members of a collaborative team working on that community project or new policy initiative would use methods of marketing and persuasion as discussed in the text. Discuss one tool or method of persuasion that might be used for the policy or initiative you identify and why that tool or method might be effective.
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McCann, K., & Kowalski, C. L. (2015). An analysis of human and community service organization directors’ self-efficacy levels associated with their financial management, advocacy, and marketing skills. The Journal of Nonprofit Education and Leadership, 5(2), 89–100.
Watson, L.D., & Hoefer, R.A. (2013). Developing nonprofit and human service leaders: Essential knowledge and skills. New York, NY: Sage Publications.
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